How to get paid for surveys
At some time or another, while we were online, we have all been asked
to fill out some kind of survey. Maybe the first two or three times we
went ahead and did fill it out. After that, most of us just say,
"Uh-huh. Yeah, right." and click off.
Filling out surveys are a waste of time, a pain in the neck, to be avoided. Right?
Well, what if you were getting paid for taking the survey? That would put a different light on the subject, would it not?
The reality is that you CAN get paid for surveys? "How?", you ask, "Who's going to pay me for filling out surveys?"
Good questions. You see, there are thousands of companies out there that make products and sell them through distribution channels such that they have no contact with their ultimate customer.
Who? Where? Well, the next time you are in a supermarket, just look
around you. You'll see thousands of products, made, packaged and
shipped-out by some manufacturer or processor
or packer somewhere, being sold by the supermarket chain. The company
that made it, packs it up, ships it out and somebody somewhere buys it.
Watch what happens in the supermarket. Look at the breakfast cereals
section. 50 to 100 different products, all in brightly colored boxes or
bags, all silently screaming, "Take me! Take ME!". Somebody passes by
pushing a shopping cart, grabs one, throws it in the cart, and moves on.
Somewhere there are marketing managers just dying to know, WHY did
he/she DO that? Why did they pick that one, that size, that type? Was
it the high fiber content? Was it because it tastes good? Was it
because the kids asked for it?
These are NOT just idle questions. Those marketing managers are in charge of multi-million dollar advertising budgets.
To know how to advertise, what product characteristics to emphasize,
what message to send to their prospective customers, they have to know
the answers to those questions. They have to know what their average
ultimate consumer, the one who makes the decision to buy their product,
is thinking!
So how do they find out? They commission market research companies to
make surveys, surveys aimed at the specific subset of the general
population that pushes shopping carts in supermarkets.
And "...surveys are a waste of time, a pain in the neck, to be avoided.
Right?" Yes, and since most people feel that way, the survey makers
budget part of the survey cost money to pay the survey takers, to make
it worth their while to fill out the survey! That includes focus
groups, sample product testing and other activities with the same
general aim - to get meaningful feedback from present and potential
consumers of the companies' products.
The Internet lets the market researchers get feedback fast and
economically, so a growing share of the general survey market is going
online. With over $200 billion a year being spent worldwide on
advertising, the advertisers are willing to spend a few hundred million
on surveys to find out how to most effectively target that advertising.
So how do you get paid for surveys? How do you get in line to receive
some of that money? Learn more, then find a good guide company. Guide
companies can show you how and where to get started, get your name on
the lists of prospective survey takers, fill out surveys and start
getting checks in the mail!
Post new comment